{"id":406,"date":"2026-06-09T08:24:38","date_gmt":"2026-06-09T08:24:38","guid":{"rendered":"https:\/\/vertueuse.ekypia.dev\/?p=406"},"modified":"2026-06-15T14:26:38","modified_gmt":"2026-06-15T14:26:38","slug":"la-naissance-dune-marque-inspiree-par-la-verveine-et-le-terroir-de-haute-loire","status":"publish","type":"post","link":"https:\/\/vertueuse.ekypia.dev\/?p=406","title":{"rendered":"La naissance d\u2019une marque inspir\u00e9e par la verveine et le terroir de Haute-Loire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"406\" class=\"elementor elementor-406\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7268d04 e-con-full e-flex e-con e-parent\" data-id=\"7268d04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78e143d elementor-widget elementor-widget-text-editor\" data-id=\"78e143d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En 2016, quatre amis d\u2019enfance cr\u00e9ent l\u2019entreprise Saveurs des Sucs \u00e0 Yssingeaux, en Haute-Loire. Leur id\u00e9e est simple : remettre au go\u00fbt du jour la liqueur de verveine, une sp\u00e9cialit\u00e9 bien connue dans la r\u00e9gion, tout en valorisant le savoir-faire artisanal.<\/p><p>Pour accompagner ce projet, il leur a fallu trouver une identit\u00e9 forte. C\u2019est ainsi que na\u00eet La Vertueuse, la premi\u00e8re marque de l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-153e72d e-con-full e-flex e-con e-parent\" data-id=\"153e72d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-732a440 e-con-full e-flex e-con e-child\" data-id=\"732a440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84e0d2a elementor-widget elementor-widget-heading\" data-id=\"84e0d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi \u201cLa Vertueuse\u201d ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87762b elementor-widget elementor-widget-text-editor\" data-id=\"c87762b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le choix du nom n\u2019a rien d\u2019un hasard.<\/p><p>Il fait d\u2019abord r\u00e9f\u00e9rence \u00e0 la verveine, ingr\u00e9dient principal de la liqueur qui est \u00e0 l\u2019origine de l\u2019aventure. Le terme \u201cVertueuse\u201d \u00e9voque naturellement sa couleur verte, mais aussi les qualit\u00e9s que l\u2019on associe \u00e0 cette plante.<\/p><p>La verveine est depuis longtemps appr\u00e9ci\u00e9e pour ses propri\u00e9t\u00e9s digestives et relaxantes. En choisissant ce nom, les fondateurs ont souhait\u00e9 mettre ses \u00ab\u00a0vertus\u00a0\u00bb tout en cr\u00e9ant une identit\u00e9 facilement reconnaissable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc43d06 e-con-full e-flex e-con e-child\" data-id=\"dc43d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"675711d\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"675711d\"\n\t\t\t\t\t\t\t\t\tid=\"416\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/LOGO-5.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1200\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"400\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/LOGO-5.png 1200w, https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/LOGO-5-300x100.png 300w, https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/LOGO-5-1024x341.png 1024w, https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/LOGO-5-768x256.png 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da7fabc e-flex e-con-boxed e-con e-parent\" data-id=\"da7fabc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e686377 elementor-widget elementor-widget-spacer\" data-id=\"e686377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33fca34 e-con-full e-flex e-con e-parent\" data-id=\"33fca34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9956127 e-con-full e-flex e-con e-child\" data-id=\"9956127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"ebd09b2\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"ebd09b2\"\n\t\t\t\t\t\t\t\t\tid=\"412\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/Femme-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"600\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"654\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/Femme-1.png 600w, https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/06\/Femme-1-275x300.png 275w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0009c29 e-con-full e-flex e-con e-child\" data-id=\"0009c29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0537cd8 elementor-widget elementor-widget-heading\" data-id=\"0537cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un logo qui refl\u00e8te notre ambition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e35b8 elementor-widget elementor-widget-text-editor\" data-id=\"46e35b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e8s la cr\u00e9ation de La Vertueuse, l\u2019\u00e9quipe fondatrice souhaitent se d\u00e9marquer des codes habituels.<\/p><p>L\u2019objectif n\u2019est pas seulement de mettre en avant une liqueur artisanale, mais aussi de lui donner une image raffin\u00e9e, au go\u00fbt du jour.<\/p><p>C\u2019est dans cet \u00e9tat d\u2019esprit qu\u2019est n\u00e9e la silhouette f\u00e9minine pr\u00e9sente sur les bouteilles.<\/p><p>Avec son port de t\u00eate affirm\u00e9 et son allure distingu\u00e9e, elle apporte une touche de modernit\u00e9 et d\u2019\u00e9l\u00e9gance \u00e0 la marque.<\/p><p>A travers ce logo, La Vertueuse revendique une vision simple : les produits issus de notre terroir m\u00e9ritent d\u2019\u00eatre mis en valeur avec le m\u00eame soin et la m\u00eame exigence que les plus grandes marques. Un choix assum\u00e9, qui permet \u00e0 la marque de se distinguer et de mettre en valeur notre d\u00e9partement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En 2016, quatre amis d\u2019enfance cr\u00e9ent l\u2019entreprise Saveurs des Sucs \u00e0 Yssingeaux, en Haute-Loire. Leur id\u00e9e est simple : remettre au go\u00fbt du jour la liqueur de verveine, une sp\u00e9cialit\u00e9 bien connue dans la r\u00e9gion, tout en valorisant le savoir-faire artisanal. Pour accompagner ce projet, il leur a fallu trouver une identit\u00e9 forte. C\u2019est ainsi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=406"}],"version-history":[{"count":15,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts\/406\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts\/406\/revisions\/469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/media\/462"}],"wp:attachment":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}