{"id":348,"date":"2026-05-19T11:23:28","date_gmt":"2026-05-19T11:23:28","guid":{"rendered":"https:\/\/vertueuse.ekypia.dev\/?p=348"},"modified":"2026-05-19T11:45:37","modified_gmt":"2026-05-19T11:45:37","slug":"une-aventure-humaine-et-authentique","status":"publish","type":"post","link":"https:\/\/vertueuse.ekypia.dev\/?p=348","title":{"rendered":"Une aventure humaine et authentique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afba5f8 e-con-full e-flex e-con e-parent\" data-id=\"afba5f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6bf57a e-con-full e-flex e-con e-child\" data-id=\"e6bf57a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9537a9e elementor-widget elementor-widget-text-editor\" data-id=\"9537a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Notre histoire d\u00e9bute en mars 2016, port\u00e9e par l\u2019\u00e9nergie et la passion de quatre amis d\u2019enfance originaires d\u2019Yssingeaux : Anthony Sahuc, St\u00e9phane Valentin, S\u00e9bastien Valentin et Beno\u00eet Court. Ayant grandi sur ce m\u00eame territoire, ils partagent bien plus qu\u2019un projet entrepreneurial : une histoire commune, des souvenirs, et un attachement profond \u00e0 leur r\u00e9gion.<\/p><p><strong>\u00c0 l\u2019origine de cette aventure, une id\u00e9e simple mais pleine de sens : faire revivre la liqueur de verveine de nos grands-m\u00e8res.<\/strong><\/p><p>Mais d\u00e8s le d\u00e9part, leur ambition allait plus loin que la simple reproduction d\u2019une recette traditionnelle. Ils ont voulu comprendre, ma\u00eetriser et sublimer chaque \u00e9tape de sa cr\u00e9ation. Tr\u00e8s vite, une conviction s\u2019est impos\u00e9e : pour garantir l\u2019authenticit\u00e9 et la qualit\u00e9 du produit, il fallait en ma\u00eetriser toute la cha\u00eene, de la plante jusqu\u2019\u00e0 la bouteille.<\/p><p>C\u2019est ainsi qu\u2019est n\u00e9e leur volont\u00e9 de devenir \u00e9galement producteurs de verveine. Cultiver eux-m\u00eames cette plante embl\u00e9matique \u00e9tait une \u00e9vidence. Cela leur permet non seulement de contr\u00f4ler sa qualit\u00e9, mais aussi de respecter ses cycles naturels, de s\u00e9lectionner les meilleures vari\u00e9t\u00e9s et de pr\u00e9server toute la richesse aromatique de ses feuilles.<\/p><p>Plus qu\u2019un projet entrepreneurial, c\u2019est une d\u00e9marche profond\u00e9ment personnelle. Une envie de transmettre un h\u00e9ritage, de redonner vie \u00e0 des recettes oubli\u00e9es et de partager des saveurs qui racontent une histoire. Celle des moments pass\u00e9s en famille, des traditions locales et du go\u00fbt du fait maison.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68f8cb6 e-con-full e-flex e-con e-child\" data-id=\"68f8cb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"3f6b757\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"3f6b757\"\n\t\t\t\t\t\t\t\t\tid=\"350\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/05\/59bf7386b17ecf6e90c33ebba7f273dcfc7a8971.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"842\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1123\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/05\/59bf7386b17ecf6e90c33ebba7f273dcfc7a8971.png 842w, https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/05\/59bf7386b17ecf6e90c33ebba7f273dcfc7a8971-225x300.png 225w, https:\/\/vertueuse.ekypia.dev\/wp-content\/uploads\/2026\/05\/59bf7386b17ecf6e90c33ebba7f273dcfc7a8971-768x1024.png 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Notre histoire d\u00e9bute en mars 2016, port\u00e9e par l\u2019\u00e9nergie et la passion de quatre amis d\u2019enfance originaires d\u2019Yssingeaux : Anthony Sahuc, St\u00e9phane Valentin, S\u00e9bastien Valentin et Beno\u00eet Court. Ayant grandi sur ce m\u00eame territoire, ils partagent bien plus qu\u2019un projet entrepreneurial : une histoire commune, des souvenirs, et un attachement profond \u00e0 leur r\u00e9gion. \u00c0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=348"}],"version-history":[{"count":7,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/posts\/348\/revisions\/357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vertueuse.ekypia.dev\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}